Brewery gets on its bike.
Maisel & Friends and Deutsche company bikes.
Founded in 1887, the Maisel Brothers Brewery is now run by Jeff Maisel, the fourth generation of the family. Deutsche Dienstrad represents a value-oriented collaboration between two Franconian family businesses.
Maisel & Friends – Bayreuth brewery with a pure passion for creative brewing.
Expertise, ideas, and a great deal of passion have shaped the brewery over decades and continue to be the key to its success today.
Maisel offers a total of over 20 different specialty beers. The Maisel Brothers Brewery is known nationally and internationally for its Bavarian Maisel's Weisse wheat beer specialties. With the Maisel & Friends brand, the Bayreuth-based brewing family has been a pioneer in the modern specialty beer segment since 2012. New, creative interpretations of international beer types are being developed, offering taste experiences and brewed for moments of enjoyment.
How do employees feel about the company bike?
Over 100 company bikes were processed in the first year alone. Internal feedback from colleagues on the benefit in general, and on the simple and convenient processing in particular, has been very positive.
„The company bike is an extremely attractive employee marketing tool that benefits our entire workforce equally. At the same time, we are promoting environmental awareness and the health of our colleagues, which is very important to us.“
How did the integration process go?
Von der Beantragung und Auslieferung bis hin zum
Service und Schadensmanagement funktioniert der Prozess tadellos. Unsere Mitarbeitenden werden über die Plattform Schritt für Schritt über den Ablauf informiert. Auch die gemeinsame Einführungsveranstaltung wurde sehr gut angenommen.
Jeff Maisel
Owner of Maisel Brothers Brewery
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