You deserve personal well-being

Dietmar Priewe describes himself as a culinary artist and now works as a nutritionist—his motto in life is that health, enjoyment, and exercise are inextricably linked. In the current Deutsche company bike campaign, "Du verDienstrad" (You deserve a company bike), he shows how these principles can be combined with a sustainable lifestyle and company bike leasing from Deutsche.

New chapter with a focus on health

Dietmar turned his passion for cooking into a career as a nutritionist and sports nutrition expert, working at places like the well-known Lanserhof health resort on Sylt. Today, he runs his own bistro on the island, which combines conscious nutrition and activity. He enjoys sharing his experience and knowledge—for him, healthy eating is not about deprivation, but a question of awareness and lifestyle—"that's why I say to myself, 'Do less, burn the sugar, or eat in the right order.'"

Family ties and sporting successes

He shares his passion for cycling with his son Tim, who is also an avid cyclist. Previously criticized for pushing his son too hard, Dietmar now proudly recognizes how Tim has become more athletic and faster. Their shared sporting rivalry brings them closer together and adds a sense of lightheartedness to their everyday lives: "It makes me so proud that he has followed in my footsteps, that he is passionate about the same things I am—cycling and bike racing," adds the culinary artist.

Company bike leasing means quality over quantity

Dietmar sees bicycle leasing as an effective, uncomplicated way to own high-quality bikes without having to focus on consumption and quantity: "This way, you can afford a bike that you would never have been able to afford otherwise," he says. Company bike leasing offers employees the opportunity to treat themselves to a premium bike that harmoniously combines health and mobility. This is also an attractive incentive for employers as a benefit for recruiting and retaining talent—in addition, comprehensive occupational health management is also responsible for fit and balanced employees who are more productive.

A lifestyle full of enjoyment and exercise

Dietmar Priewes' story as part of our "Du verDienstrad" campaign illustrates how making the right decisions can promote both personal health and awareness of sustainability. The company bike leasing model from Deutsche Dienstrad offers an ideal solution for integrating these values into everyday life.

Be inspired by Dietmar's attitude to quality, enjoyment, and healthy living. Join us on a journey that shows how freedom and mobility through cycling can pave the way to a more fulfilling life.